The Transformative Agenda of Qnet Operations

Qnet (Instagram) is an online marketing firm based in Hong Kong. Its business initially focused on South East Asia. Today, it has expanded to other markets in India, Middle East, North Africa, West Africa, East Africa, Europe and Russia.
Like any company, Qnet started from a humble beginning. It was started by a group of friends who put a great effort into it despite of several challenges and a tuff business environment. It has been in operation for over 17 years and relies on its e-commerce platform which has sustained its growth.
Being a direct selling business, Qnet has been in the forefront in championing for laws governing direct selling in markets such as India. The main aim of that has been to agitate the government to set up an independent business regulator to check all the business operations and ensure that they comply with the law and ensure that there is fair competition among the businesses. Qnet believes a good working environment can be established through that.
Currently, Qnet produces consumer goods and electronic segments from India. These include watches and energy drinks such as Nutriplus. The shift in production to India is estimated to cut cost by 8-12 per cent according to Mr. Suresh Thamir who is the Chief Executive Officer of the Indian franchise.
Qnet has also carried out initiatives that have improved people’s lives. Guided by its philosophy of RHYTHM, which means raise yourself to help mankind, it has been able to give back to local communities and other international organizations. A good example of this partnership is the 2013 signing of a 3 year deal with Manchester City football club. This partnership brought together two organizations with similar ideals in terms of initiatives that help out local communities. Through its UAE branch, Qnet has supported the Rashid center which takes care of the needs of children. This is replicated throughout the regions that it does business in.
The company also gives an opportunity to innovative Indians who can come up with unique products. The requirement are that the products have to pass the quality test. If it does that, then Qnet provides a platform to reach customers.
Qnet has not had it easy but it has been able to deliver to its customers each year. Through its community initiatives many lives have been enhanced. Qnet believes in quality service and this is what has kept its loyal customers and enabled it to acquire new ones.

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