Autism Rocks might seem like an unusual name at first. But the truth of the title becomes clear when one looks at how it was conceived. It was created by Sanjay Shah, the president and CEO of Solo Capital. Sanjay has had an extensive and quite varied career. His work has led him to meet and talk with some of the most famous figures in modern culture. That’s both in terms of distinguished businessmen and the icons of pop culture. These two worlds created an amazing synergy one day. Snoop Dogg, one of the most famous rappers of the modern world, stopped by Sanjay’s house. Like most people Sanjay was beside himself. Anyone even remotely familiar with the music industry knows what a huge force Snoop Dogg is. Actually having him in his house was enough to even impress Sanjay, who had quite a bit of experience with fame.
This would have been where the story ended for most people. But Sanjay’s experience in both the world of business and entertainment combined with one final concern. Above all, Sanjay is a family man. And one of his children has autism. Like most parents of autistic children the issue is always on Sanjay’s mind. And he realized in an instant that Snoop Dogg had presented him with an amazing possibility. Everyone is moved by the power of music. And at the same time, most people have a deep desire to commit to charity but often lack awareness of just how to do so. Sanjay realized that if he combined music with charity that he might be able to do something really amazing for autism research.
This drive the was the birth of the Autism Rocks campaign. It serves to fund autism research by holding private concerts and meetings with some of the biggest figures in the entertainment industry. Though Sanjay is adamant about one point. He’s not looking for a cure to autism. Like most parents, he wouldn’t change anything about any member of his family. What he’s most hoping for is better ways to understand what his son is going through. He wants himself and other parents of autistic children to be better able to connect with them. And research has been one of the single best ways of building bridges between parents and autistic children. And Autism Rocks is quickly proving itself to be one of the best ways that autism research can find funding.