Most people in the United States were disappointed with NBC’s coverage of the Olympics in Rio. NBC focused on the United States team and events like swimming and gymnastics. But there was plenty of excellent performances to see and NBC decided that their audience just wanted to see US athletes compete. That was a big miss, according to the CEO of the RBS Group. The RBS Group is one of the largest media companies in Brazil. Even though the RBS Group is primarily a Southern Brazil media firm, the TV, radio, newspapers, and magazines controlled by the RBS did an outstanding job of covering all aspects of the Olympics for their viewers in Brazil.
But providing excellent coverage of timely events in Brazil is a Duda Melzer specialty. Melzer is a media man by birth. His family has controlled the RBS Group since the 1950s. Melzer knew he would be the person to run the company at some point. His grandfather and uncle started to train him when he was just a kid playing soccer in Porto Alegre. But Melzer wanted to study in the United States and learn about the U.S. media industry before he fulfilled his fate in Brazil. Melzer was accepted to Harvard University, and he got his Masters from that institution. New York always fascinated Duda, so he wanted to live and work there after graduating. Boston was nice, and there was a large Brazilian population in the city, but New York was bigger, brighter and the city had what Melzer needed to learn.
Duda returned to the South of Brazil and took the job of national marketing manager of the RBS Group. He worked his way through the ranks, and in 2012 he replaced his uncle Nelson Sirotsky as the President of the company. Since then, the RBS group has expanded. The group now owns a digital media company, a printing company and a record company as well as a plethora of TV, and radio stations, and popular magazines.
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