Fabletics: Also Known as Athleisure by Kate Hudson

Who said that fitness cannot be about fashion too? Who said you cannot be comfortable and fabulous when you go for workouts? Kate Hudson is giving you the best workout clothes that you have ever seen. From the leggings, the t-shirts and other accessories, you are going to rock the gym.

Fabletics is an online retail store that will sell you accessories and sportswear, but mostly it’s designed for women only. They have this selling point approach that just amazes every time. It has helped them work their way up to the pinnacle of sportswear accessories in just three years.

Turning the Overpricing Tables

Most of the companies that are established and stable have a habit f overpricing their merchandise despite the fact that their competitors may be the ones with the best goods. This is because no matter what price they put on their products, there will be people to buy and this makes them able to keep their prices up there with no reduction in sales.

Fabletics have however decided to turn the proverbial tables and show that you can provide quality at affordable prices with no hassle whatsoever and that brings us to their business approach which is called reverse showrooming.

Three Years down the Line

When Fabletics/Athleisure decided that it would be good for women to look hot and sexy when working out, they found a niche in the market that no one else had broached. They found that women will want to look sexy anywhere so, they made them exactly that.

Three years down the line and Kate Hudson’s Fabletics is valued at $250 million. This is a giant stride, and it shows just how things can work out when you have great

 

The Killer Business Approach; Reverse Showrooming Technique

Here is how this works. The store will provide you with the choices that are suitable based on the preferences that you have in fashion and style. They have the online showrooms where the process trickles down like so:

  • You join and get a free VIP like membership that will show you all the good designs that will be sent via email.
  • After that, you will have to decide whether you want to skip or not. You will have only up to the 5th day of the first month subscription to decide whether you want to join in or not.
  • This method works because about 3 out of ten who subscribe will join and get membership. Then later 2-3 more out of 10 will come back to check it out again.

Why Fabletics

  • The quality is great
  • You get to look hot and sexy in those clothes
  • You will love the pricing
  • They give initial free membership to decide

In Conclusion

Fabletics is the way to go for the best sportswear.

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