The modern woman may be independent, but she is also seductive. Her secret is Honey Birdette. Honey Birdette is a lingerie brand that was founded in Brisbane by Eloise Monaghan. His first store was very successful, and this led him to open more stores in Australia. The expansion continued to the current over 55 stores in the brand’s home country.
Other than the success in Australia, Honey Birdette also attracted customers from other regions such as the U.S. and the U.K. The customers ordered for products using the various social media platforms. Eloise Monaghan also received a 374% increase in U.S sales in the last 12 months. Consequently, he decided to launch a U.S. e-commerce site that would help the brand serve the customers better. Among the advantages obtained from the site are free deliveries on orders that are more than $ 50. Moreover, it will be easier to make returns and customers will have a wider variety of products to choose from. Honey Birdette also intends to establish some retail stores in the U.S. as a means of serving customers more personally.
The raging success has also been felt in the U.K, where the company management intends to increase the stores to over 40 by the end of next year. The first store in the continent was in London’s Convent Garden. The success made the founder start more stores in Victoria Gate and Westfield White City. The demand could still not be met, prompting Eloise to launch even more stores. The process is still ongoing as there are plans to open new stores this year in places like Newcastle and Liverpool.
Honey Birdette teaches the woman on the best way to remain seductive irrespective of her age. The brand’s product includes sexy bras and underpants as well as other kinds of lingerie. There is no better stop for seductive wear than Honey Birdette.
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