Mexican businessman Omar Yunes is one of the leading franchisees in the world. Proof of this is seen in the fact that he has consistently been named the Best Franchisee of the World. He was awarded that title only as recently as 2016. To claim thus honor, Mr. Yunes had to beat out competition from 34 countries spread across the globe.
Omar Yunes’s franchises are primarily in the food business. In total, these businesses are 13 in number. The sheer number of his franchise businesses concentrated in one sector coupled with the aggressive marketing campaigns he typically employs has allowed Mr. Yunes to effectively take control of the food industry in certain parts of the country. These areas are Mexico City, Veracruz, and Puebla.
Mr. Yunes has a deep appreciation for his employees. In total, these employees number more than 400 across his 13 franchises. Cognizant of the fact that the consistent growth of franchises cannot be achieved without an engaged workforce, he uses a number of strategies to keep employees motivated. The primary strategy he employs is offering employees remunerations that are quite competitive. Additionally, his calm and inviting leadership style allows him to interact with his employees directly. As a result, those in the company feel quite important and appreciated, and hence strongly work towards the realization of the organizational objectives.
In addition to motivating employees, Omar Yunes’s contribution towards the growth of his franchises cannot be understated. He puts a lot of energy towards cultivating a healthy franchiser-franchisee relationship. Consequently, there is better flow and management of information at Mr. Yunes’s companies. Additionally, he applies his unparalleled industry knowledge to creating and implementing control boards that help in the movement of each unit under his control.
Mr. Yunes’s franchises are typified by certain unique characteristics that set them apart from the competition. They all have deep business networks that allow them to be greatly flexible. Further, they have well-developed structures and strategies that are implemented by a highly effective board.
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