Only a few years later, the iconic Hawaiian volcanic water brand now finds itself sitting where it belongs, on the top shelf in the bottled water world. The company is now ranked 414 on the Inc. 5000 list of the fastest growing businesses in America. Not only was this one of the goals of Emmons when he first launched the brand, but he is doing it without changing his original vision. Sometimes, companies seem to sell-out or change their identity a few times before finding out what works the best. Waiakea has made it look easy to stick to what they believe.
The award-winning brand has proven that success can come while maintaining its moral and social convictions to its customers and the planet as a whole. The pure alkaline water is created through its natural environment. There is nothing added, or changed, only pure water filtered from the snowmelt and rain atop the Mauna Loa volcano peak. Waiakea prides itself in being aware of their surroundings and taking care of the environment that is naturally providing them with their product.
Along with sustainable packaging and sourcing, they have successfully started regional reforestation projects to save the environment and ensure that it continues to thrive. They are not only aware of nature, but people as well. Waiakea has not ignored the startling fact that over 700 million people lack access to clean water. With that, they have responded to the need of this crisis by donating over 650 liters of safe drinking water for every liter they sell. This comes out to be over 5% of the company’s value. Waiakea is proving to be a leading example of how to successfully run a business and help the world no matter the cost.