There’s a lot of debate in the e-commerce community about whether or not a small business should use Google AdWords or other PPC advertising platforms, and one reason it’s often argued against is because it costs small business owners money that they might not see a return on. However, there’s a lot of advantages that PPC and search engine marketing have that you usually won’t find with regular SEO and other marketing. You can target customers easier geographically and if you pay a little extra, you can even retarget them. Also, PPC marketing can get your website to the top of search results within minutes and doesn’t take days or weeks like regular SEO marketing. But White Shark Media can do even more with it that could not only save but actually make more money for you.
White Shark Media has experts who know how much you should bid on specific keywords without overpaying for them. They’ve helped many businesses who were seeing low traffic volumes and sales numbers turn them around by spending less on AdWords and seeing a higher ROI in their budget reports. They know how to track leads, look at campaign performances in-depth and tell you what certain numbers mean. They’re also found in the Google SMB partners directory which is a listing that only companies adhering to strict marketing standards can be listed in.
White Shark Media has also taken previous customer complaints into consideration and used them to improve their services. They no longer look to make customers start from scratch if their current AdWords are doing well, and customers can even choose to keep working on a current AdWords account if it’s easier to do so. To better explain how their system works, White Shark Media offers a free no obligation evaluation where they review your current AdWords and share how they could improve them.