Category Archives: Lip Balm Evolution

The Evolution of The Evolution of Smooth (EOS)

EOS lip balm (Evolution of Smooth) is one of the top lip product companies in the world. The entered into the market at a time when it seemed there was no room for new competition. Existing brands seemingly had the market monopolized. People knew what to expect from existing products and had been buying them for years. However, EOS proved that through innovation it is possible to break into any market, read here. One of their main selling points was their creative packaging. Their spherical lip balms were something that people had never seen before. They also had an incredible marketing plan which helped to create interest among young trendsetters and social media influencers. When potential customers saw their favorite celebrities and beauty vloggers using EOS lip balms, it generated a lot of buzz around the product. Before they knew it, EOS rose to an unprecedented level of popularity that the lip balm market hadn’t quite seen before. The way that they broke into an oversaturated market is nothing short of incredible. Today, EOS is the second highest selling lip balm and is worth over $250 million, shop your product here on It is second to Burt’s Bees but has impressively outsold huge brands such as Blistex and Chapstick. The fact that the brand specializes in natural and organic products is another one if its main selling points. There is currently a huge demand for cosmetic and personal care items that are free of artificial and chemical ingredients. Keeping up with current market trends is really going to help the company to increase sales and stay relevant in the personal care industry. Today, not only do they sell a wide variety of lip balm flavors, they have also branched out to include products such as shaving cream and hand and body lotions. Some of their flavors include strawberry sorbet, passion fruit, and wildberry (all of which are organic).