There is something to be said for a company like Tidal. This is definitely one of the best websites around when it comes to music streaming, but it wasn’t always that way. It took a while for people to warm up to Tidal. Much of this had to do with the fact that Jay-Z was trying to work out a lot of the kinks with this company. He seems to have a firm hold on what he wanted to do now that Desiree Perez has come into place. Billboard.com has more of this subject.
The great thing about someone like Desiree Perez is that she knew exactly what she needed to do to get this company to another level. Jay-Z had the money, but he did not seem to have the strategy that would accelerate Tidal the way he wanted to. Desiree Perez, by contrast, has already closed lots of business deals. She has a nightclub in Manhattan that has done well over the years. She has also negotiated contracts for Roc Nation Sports athletes, and she has helped them get some of the best deals. Perez has also been involved in concert and advertising contracts for artists like Rihanna. All of this experience has given her the chance to soak up the creative process of marketing.
This is the type of thing that has given her the edge that she needs to come into Tidal and bring good fortune to Jay-Z and artists that are providing the exclusive content. Desiree Perez has done a magnificent job in building the type of streaming service that people are going to appreciate. She appears to know what music listeners are looking for and she has helped Jay-Z bring this to an audience that was once doubting what he would be able to do with this music streaming service. Click here.